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Avoiding traps in strategic planning

Strategy errors to avoid.

At Numera we can provide businesses in the London area with advice and support on a wide range of business issues. Here are some traps to avoid in strategic planning...

Some form of strategic planning is essential for all businesses that want to improve their long-term financial performance. However, it can be difficult to do it effectively, especially without external help and constructive criticism. 

Common pitfalls

For many businesses, 'strategy' is too often:

  • an overly simplistic vision, which is not necessarily grounded in tangible, competitive advantage
  • concerned only with general objectives, without spelling out the 'how'
  • too broad in scope, and insufficiently broken down by different product or market segments
  • controlled exclusively by too small a number of individuals
  • based upon inaccurate or wishful financial projections
  • focused only on profitability or sales measures, meaning that other important issues, such as exit values on sale of the business are often not factored in.

A new perspective

To avoid these traps, it is useful to take a fresh perspective on the business. You need to look at the wider picture, including such things as the 'PEST factors (political, economic, social and technical); the actions of your competitors, the efficiency of your systems and cost management; and the factors that drive growth in your business.

A good external adviser can often help in achieving this perspective. They can do this not just by coming up with imaginative ideas for growth and strategy, but also by facilitating discussions, by helping you to evaluate options, and by asking you searching questions about your business, which stimulate creative thinking and help you find your own solutions.

Practical measures

Above all, strategic planning must result in practical measures which ultimately benefit your bottom line.

Strategies should be broken down into step-by-step processes, deadlines and responsibilities decided, and project management guidelines put in place so that ideas can be implemented. Measures that will enable you to track success should also be established.

As your accountants, we can help you with much more than just your tax returns. We can assist in many of the areas that will enable your business to achieve long-term financial success. These include such things as preparing cash flow forecasts and business plans, minimising your tax burden and helping you to maximise the opportunities for raising finance.

If you are in the London area and are looking for help and support from experienced accountants and business advisers, contact Numera.

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Company details

020 7794 5757

Numera, 4th Floor Charles House, 108-110 Finchley Road, London NW3 5JJ

Numera is a trading name of Numera Partners LLP | Company Registration No. OC365787 | Place of Registration: England & Wales | Registered to carry on audit work in the UK by the Institute of Chartered Accountants in England and Wales.

About us

Numera is a newly established forward-thinking firm of chartered accountants, with over 25 years in experience of audit, accountancy, taxation and business advisory services.

We work with clients in a large variety of industries and sectors; from sole traders to multi-million pound turnover organisations. We aim to create and maintain a close relationship with our clients. By being so involved, we are able to identify opportunities for our clients as well as possible risks that our clients may be faced with.

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