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Use corporate giving to improve your bottom line

Corporate giving can make a substantial contribution to your profitability.

At Numera we can provide businesses in the London area with advice and support on a wide range of business issues. This article looks at how you might use corporate giving to improve your bottom line.

Are you a keen advocate of corporate giving? Do you see it as an effective strategy for improving your bottom line? Or do you just make token contributions to worthy causes while remaining unconvinced of its benefit?

Contribution to profitability

Approached in the right way, corporate giving can make a substantial contribution to your profitability. It can:

  • Improve both the motivation and the commitment of employees
  • Strengthen customer/client loyalty
  • Create good publicity and add considerable leverage to marketing campaigns

Indeed, it can be a major factor in the overall performance of your business.

But you need a well-thought-out strategy with clear objectives, planned implementation, and regular monitoring of results.

Appeal to your stakeholders

Choose the cause or causes you support carefully. Make sure they resonate well not only with the public at large but also with your stakeholders - your customers, employees, suppliers, investors, and local community.

When stakeholders are positively disposed to your company almost everything that drives business success is enhanced:

  • Customers are happy to buy from you and to recommend you to others
  • Employees are proud to be part of the company and identify more closely with its success
  • Suppliers are keen to share the kudos by building a stronger relationship with you
  • Investors increase their confidence in you and are more ready to back you
  • The community becomes generally more supportive

Genuine support

It is important to display a genuine interest in the objectives of the cause you support.

No one expects a business to be philanthropic just for the sake of it. Indeed, most shareholders would have reservations about the idea of charitable support that had no apparent payback. But equally, any attempts to generate publicity should be handled sensitively, as people do not like to feel that a company is exploiting a charitable cause for commercial ends.

Very often, the most effective kind of corporate sponsorship involves participation in the cause's core activities at local level rather than grandstanding at high profile events.

Numera can help businesses in the London area to improve their profitability. Please contact us for assistance.

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Company details

020 7794 5757

Numera, 4th Floor Charles House, 108-110 Finchley Road, London NW3 5JJ

Numera is a trading name of Numera Partners LLP | Company Registration No. OC365787 | Place of Registration: England & Wales | Registered to carry on audit work in the UK by the Institute of Chartered Accountants in England and Wales.

About us

Numera is a newly established forward-thinking firm of chartered accountants, with over 25 years in experience of audit, accountancy, taxation and business advisory services.

We work with clients in a large variety of industries and sectors; from sole traders to multi-million pound turnover organisations. We aim to create and maintain a close relationship with our clients. By being so involved, we are able to identify opportunities for our clients as well as possible risks that our clients may be faced with.

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